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The role of advertising stereotypes in destination image formation and behavioural intentions of tourists to consume indigenous tourism attractions.

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Authors
Afifi, E.
Mavondo, F.
Ramkissoon, Haywantee
Aleti, T.
Date
2017
Type
Conference Paper

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Citation
Afifi, E. and Mavondo, F. and Ramkissoon, H. and Aleti, T. 2017. The role of advertising stereotypes in destination image formation and behavioural intentions of tourists to consume indigenous tourism attractions, in Proceedings of the 27th CAUTHE Conference: Time for big ideas? Re-thinking the field for tomorrow, Feb 7-10 2017, pp. 610-614. Dunedin, New Zealand: CAUTHE.
Source Conference
CAUTHE 2017: Time for Big Ideas? Re-thinking the Field for Tomorrow
School
School of Marketing
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