Global Capabilities Framework for Public Relations and Communication Management - Australia

Sison, M.; Wolf, Katharina

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Authors

Sison, M.

Wolf, Katharina

Date

2018

Type

Report

Metadata

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Citation

Sison, M. and Wolf, K. 2018. Global Capabilities Framework for Public Relations and Communication Management - Australia, Curtin University of Technology, School of Marketing.

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/68429

Collection

Curtin Research Publications

Abstract

The Global Capabilities Framework-Australia study was undertaken between March 2017 and January 2018. The threestage research project, which included a Delphi study, an online survey and focus group discussions, involved public relations and communication practitioners, employers and educators from around the country. The study resulted in a list of ten core capabilities for public relations and communication management.