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Building Stronger Brands in Emerging Markets: Challenges and Opportunities

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Open access
Authors
Sharma, Piyush
Gaur, S.
Iyer, G.
Date
2018
Type
Conference Paper

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Citation
Sharma, P. and Gaur, S. and Iyer, G. 2018. Building Stronger Brands in Emerging Markets: Challenges and Opportunities. In 2018 AMA Summer Academic Conference (Special Session), 10-12 Aug 2018, Boston, MA. American Marketing Association.
Source Conference
2018 AMA Summer Academic Conference
School
School of Marketing
URI
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