Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers
Embargo Lift Date
MetadataShow full item record
Breastfeeding is the ideal first food for infants and fathers are important in influencing breastfeeding initiation and duration. Mobile technology offers opportunity to reach and engage people in interventions. This study investigated the impact Milk Man, a father-focused socially connected, gamified app about breastfeeding, had on exclusive breastfeeding duration. The findings provide valuable insight into the acceptability of the engagement strategies, and demonstrate a father-focused app is an acceptable approach that impacts positively on breastfeeding.
Showing items related by title, author, creator and subject.
Process evaluation of a peer-led antenatal breastfeeding class for fathers: perceptions of facilitators and participantsKuliukas, Lesley; Hauck, Yvonne; Jorgensen, A.; Kneebone, K.; Burns, Sharyn; Maycock, B.; Scott, Jane (2019)Background: The Parent Infant Feeding Initiative (PIFI) was a factorial, randomised controlled trial that aimed to prolong exclusive breastfeeding by targeting expecting fathers. One of the intervention strategies evaluated ...
Breastfeeding and health outcomes in infants who receive continuing care from hospitals or community health centres in Chengdu Sichuan Province, People’s Republic of ChinaYu, Chuan (2013)Introduction. The child health is one of the most important indicators of population health and the development of society. The health of children in China has improved in the past decades. The child health care system ...
Maycock, Bruce; Binns, Colin; Dhaliwal, Satvinder; Tohotoa, Jennifer; Hauck, Yvonne; Burns, Sharyn; Howat, Peter (2013)Background: Studies have identified numerous factors affecting breastfeeding initiation and duration, including maternal education, mode of delivery, birth weight, socioeconomic status, and support of the infant’s father. ...