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dc.contributor.authorWhite, Becky Kate
dc.contributor.supervisorProf. Jane Scotten_US

Breastfeeding is the ideal first food for infants and fathers are important in influencing breastfeeding initiation and duration. Mobile technology offers opportunity to reach and engage people in interventions. This study investigated the impact Milk Man, a father-focused socially connected, gamified app about breastfeeding, had on exclusive breastfeeding duration. The findings provide valuable insight into the acceptability of the engagement strategies, and demonstrate a father-focused app is an acceptable approach that impacts positively on breastfeeding.

dc.publisherCurtin Universityen_US
dc.titleMilk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathersen_US
curtin.departmentSchool of Public Healthen_US
curtin.accessStatusOpen accessen_US
curtin.facultyHealth Sciencesen_US

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