View Item 

HOW MINDSET AFFECTS ONLINE PLANNED AND UNPLANNED PURCHASING - AN EXTENDED ABSTRACT

Access Status
Fulltext not available
Authors
Gunness, Aneeshta
Oppewal, H.
Date
2016
Type
Conference Paper

Metadata
Show full item record
Citation
Gunness, A. and Oppewal, H. 2016. HOW MINDSET AFFECTS ONLINE PLANNED AND UNPLANNED PURCHASING - AN EXTENDED ABSTRACT, 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, pp. 672-674: SPRINGER INT PUBLISHING AG.
Source Title
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING
Source Conference
16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing
ISBN
School
School of Marketing
URI
Collection