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Conceptualising anticipatory guilt to evoke blood donation from lapsed donors

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Authors
Lwin, Michael
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Lwin, M. and Phau, I. 2009. Conceptualising anticipatory guilt to evoke blood donation from lapsed donors, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
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School of Marketing
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