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dc.contributor.authorZhang, M.
dc.contributor.authorZhang, G.
dc.contributor.authorGursoy, Dogan
dc.contributor.authorFu, X.
dc.date.accessioned2018-08-08T04:42:15Z
dc.date.available2018-08-08T04:42:15Z
dc.date.created2018-08-08T03:50:52Z
dc.date.issued2018
dc.identifier.citationZhang, M. and Zhang, G. and Gursoy, D. and Fu, X. 2018. Message framing and regulatory focus effects on destination image formation. Tourism Management. 69: pp. 397-407.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/69761
dc.identifier.doi10.1016/j.tourman.2018.06.025
dc.description.abstract

This study examines the influence of message framing and how a match or mismatch between message framing and individuals’ regulatory focus can influence their destination image perceptions and visit intentions utilizing attribute framing and regulatory focus fit theories. This study also examines the mediating role of cognitive fluency and emotional state on attribute framing effects on destination image formation and visit intentions. Findings indicate that framing of marketing messages exerts significant influences on consumers' decision making and destination selection process. Consumers under gain-framed message condition tend to have higher destination image perceptions compared to those under loss-framed message conditions. A match between attribute framing and regulatory focus results in formation of better destination image perceptions compared to mismatch. Furthermore, cognitive fluency and emotional state mediate attribute framing effects on destination image formation.

dc.publisherPergamon
dc.titleMessage framing and regulatory focus effects on destination image formation
dc.typeJournal Article
dcterms.source.volume69
dcterms.source.startPage397
dcterms.source.endPage407
dcterms.source.issn0261-5177
dcterms.source.titleTourism Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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