Power, resource dependencies and capabilities in intercultural B2B relationships
|dc.identifier.citation||Malik, A. and Ngo, L. and Kingshott R. 2018. Power, resource dependencies and capabilities in intercultural B2B relationships. Integrating social issues and customer engagement to drive loyalty in a service organisation. 32 (5): pp. 629-642.|
Purpose: This exploratory study aims to analyse the influence of organisational resources and capabilities on relationship quality and firm performance in the context of high-technology offshore outsourcing service vendors. Design/methodology/approach: Using a qualitative case study design, data from four offshore business process and information technology outsourcing firms were analysed. Findings: Findings highlight that resource dependence, cultural orientation and the vendor’s resources and capabilities strengthen relationship quality and affect firm performance. Originality/value: The distinctive contribution of this study lies in identifying key organisational mechanisms that improve relationship quality and firm performance, as well as help to understand the adverse effects of ethnocentricity and power faced by vendors and subsidiaries within diverse intercultural contexts. Study limitations and future research directions, along with implications for theory and practice, are also discussed.
|dc.title||Power, resource dependencies and capabilities in intercultural B2B relationships|
|dcterms.source.title||Integrating social issues and customer engagement to drive loyalty in a service organisation|
|curtin.department||School of Marketing|
|curtin.accessStatus||Fulltext not available|
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