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    Evaluation of a public education campaign to support parents to reduce adolescent alcohol use

    267954.pdf (911.6Kb)
    Access Status
    Open access
    Authors
    Johnston, Robyn
    Stafford, J.
    Jongenelis, M.
    Shaw, T.
    Samsa, H.
    Costello, E.
    Kirby, G.
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Johnston, R. and Stafford, J. and Jongenelis, M. and Shaw, T. and Samsa, H. and Costello, E. and Kirby, G. 2018. Evaluation of a public education campaign to support parents to reduce adolescent alcohol use. Drug and Alcohol Review. 37 (5): pp. 588-598.
    Source Title
    Drug and Alcohol Review
    DOI
    10.1111/dar.12703
    ISSN
    1465-3362
    School
    Public Health Advocacy Institute of WA
    Remarks

    This is the peer reviewed version of the following article: Johnston, R. and Stafford, J. and Jongenelis, M. and Shaw, T. and Samsa, H. and Costello, E. and Kirby, G. 2018. Evaluation of a public education campaign to support parents to reduce adolescent alcohol use. Drug and Alcohol Review. 37 (5): pp. 588-598, which has been published in final form at 10.1111/dar.12703. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving at http://olabout.wiley.com/WileyCDA/Section/id-828039.html

    URI
    http://hdl.handle.net/20.500.11937/70177
    Collection
    • Curtin Research Publications
    Abstract

    INTRODUCTION AND AIMS: Mass media education campaigns targeting parents may influence parent factors that reduce adolescent drinking; however few such campaigns have been evaluated. DESIGN AND METHODS: The Parents, Young People and Alcohol campaign included two phases of mass media advertising, Cogs and I See, to deliver consistent messages across multiple media channels. The campaign targeted Western Australian parents of 12-17?year olds with messages describing alcohol's effect on the developing brain and adolescent physical and mental health. The campaign reinforced the National Health and Medical Research Council (NHMRC) Guideline that for under 18s, not drinking is the safest option. Parent knowledge, attitudes and behaviours were assessed via cross-sectional surveys administered before the campaign (Time 1) and at two post-tests (Time 2; Time 3). Post-test campaign awareness and perceptions were also assessed. RESULTS: Campaign awareness was high (48% Time 2; 80% Time 3) and over 86% of parents found the campaign believable and relevant at both post-tests. Increased knowledge of the NHMRC guideline and lower belief in alcohol myths were found at both post-tests compared to Time 1. Less positive attitudes to parental supply were found at Time 2, but were not sustained at Time 3. Parents were more likely to have discussed alcohol risks and limiting drinking with their child at Time 3, but parent-to-child alcohol supply did not change significantly. DISCUSSION AND CONCLUSIONS: The campaign achieved high awareness and positively influenced parental outcomes. Longer term campaign implementation supported by policy and environmental measures may be required to change parental supply.

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