Internationalisation Strategies of Emerging Market Firms: The Case of Sarawak
Amoah, Yaa Serwaa-Akoto
Assoc. Prof. Yap Ching Seng
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Curtin Malaysia - Business
Department of Management
Research on the internationalisation strategies of emerging market firms (EMFs) have produced diverse results. This has led to calls for more studies to be conducted on the internationalisation strategies adopted by EMFs from various contexts. Using a qualitative research methodology, this research investigated the internationalisation strategies of EMFs from the East Malaysian state of Sarawak, and assessed the suitability of prevailing internationalisation theories in explaining those strategies.
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