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dc.contributor.authorYeoh, J.
dc.contributor.authorNorth, Adrian
dc.date.accessioned2017-01-30T10:57:33Z
dc.date.available2017-01-30T10:57:33Z
dc.date.created2012-12-03T20:00:22Z
dc.date.issued2012
dc.date.submitted2013-01-24
dc.identifier.citationYeoh, Joanne P.S. and North, Adrian C. 2012. The effect of musical fit on consumers’ preferences between competing alternate petrols. Psychology of Music. 40 (6): pp. 709-719.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/7080
dc.identifier.doi10.1177/0305735611408994
dc.description.abstract

Music that ‘fits’ with the attributes of commercial products should raise the salience of those products over others, and therefore prime their selection. Participants were presented with two advertisements for two competing petrol brands, which featured music that did (not) fit with those brands. Brand preferences were not affected by the advertisements among participants who were regular users of one of the brands. However, participants who were not regular users of either brand demonstrated a preference for the brand advertised with music that ‘fitted’ the brand attributes. This demonstrates that musical ‘fit’ can influence product choice when consumers do not have a clear existing preference for one product over another, but is otherwise of limited commercial value.

dc.publisherSage Publications Ltd.
dc.subjectmusic
dc.subjectpreference
dc.subjectchoice
dc.subjectconsumers
dc.titleThe effect of musical fit on consumers’ preferences between competing alternate petrols
dc.typeJournal Article
dcterms.dateSubmitted2012-12-04
dcterms.source.volume40
dcterms.source.startPage709
dcterms.source.endPage719
dcterms.source.issn0305-7356
dcterms.source.titlePsychology of Music
curtin.digitool.pid188284
curtin.department
curtin.accessStatusFulltext not available


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