Online travel survey response rates and researcher ethnicity
| dc.contributor.author | Pan, B. | |
| dc.contributor.author | Smith, W. | |
| dc.contributor.author | Litvin, S. | |
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2018-12-13T09:09:17Z | |
| dc.date.available | 2018-12-13T09:09:17Z | |
| dc.date.created | 2018-12-12T02:47:01Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | Pan, B. and Smith, W. and Litvin, S. and Woodside, A. 2018. Online travel survey response rates and researcher ethnicity. International Journal of Tourism Research. 20 (6): pp. 779-781. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/71230 | |
| dc.identifier.doi | 10.1002/jtr.2230 | |
| dc.description.abstract |
© 2018 John Wiley & Sons, Ltd. This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided. | |
| dc.publisher | John Wiley & Sons | |
| dc.title | Online travel survey response rates and researcher ethnicity | |
| dc.type | Journal Article | |
| dcterms.source.volume | 20 | |
| dcterms.source.number | 6 | |
| dcterms.source.startPage | 779 | |
| dcterms.source.endPage | 781 | |
| dcterms.source.issn | 1099-2340 | |
| dcterms.source.title | International Journal of Tourism Research | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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