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dc.contributor.authorShimul, A.
dc.contributor.authorPhau, Ian
dc.date.accessioned2018-12-13T09:10:24Z
dc.date.available2018-12-13T09:10:24Z
dc.date.created2018-12-12T02:46:22Z
dc.date.issued2018
dc.identifier.citationShimul, A. and Phau, I. 2018. Consumer advocacy for luxury brands. Australasian Marketing Journal. 26 (3): pp. 264-271.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/71538
dc.identifier.doi10.1016/j.ausmj.2018.05.016
dc.description.abstract

© 2018 This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has been found to have a stronger effect on consumer advocacy than that of brand satisfaction and brand loyalty. In addition to the moderating role of brand loyalty, luxury consumers’ dilemma with consumer advocacy has been discussed in this paper. These findings provide insight into the consumer advocacy for luxury branding academics and practitioners.

dc.publisherElsevier
dc.titleConsumer advocacy for luxury brands
dc.typeJournal Article
dcterms.source.volume26
dcterms.source.number3
dcterms.source.startPage264
dcterms.source.endPage271
dcterms.source.issn1441-3582
dcterms.source.titleAustralasian Marketing Journal
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.contributor.orcidPhau, Ian [0000-0002-0759-6092]


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