Health-related content in Australian television advertising
dc.contributor.author | Baker, J. | |
dc.contributor.author | Mullan, Barbara | |
dc.date.accessioned | 2017-01-30T10:58:21Z | |
dc.date.available | 2017-01-30T10:58:21Z | |
dc.date.created | 2014-09-02T20:01:14Z | |
dc.date.issued | 2011 | |
dc.identifier.citation | Baker, J. and Mullan, B. 2011. Health-related content in Australian television advertising. Nutrition & Food Science. 41 (1): pp. 54-62. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/7205 | |
dc.identifier.doi | 10.1108/00346651111102892 | |
dc.description.abstract |
Purpose – The purpose of this paper is to explore the proportions of health-related content in non-program time on Australian television, and how this relates to channel, product category, program genre and whether it is an advertisement or public service announcement (PSA). Design/methodology/approach – Australian prime time television was recorded across three commercial television stations in Sydney. Non-program content (NPC) was coded according to the channel, program genre, length of content and product advertised. In total, 44 hours of programming was recorded. Findings – Not surprisingly, significant differences were found in the percentage of health-related content between advertisements (22 percent) and PSAs (67 percent). Again unsurprisingly there was also a significant relationship between the product category and health-related content (x2 = 366.601, p = 0.000), but also between health-related content and program genre (x 2 = 20.594, p = 0.024), particularly situation comedies (31 percent) and sport (15 percent). No difference was found in the percentage of health-related content between the channels. Research limitations/implications – Differences existing in the amount of NPC across program genre suggest that viewers of programs with high rates of health-related content in advertising may have higher exposure to product dependant health information. Originality/value – Health information is examined in a general sample without focus on particular demographics or health topics and the role of program genre is investigated. | |
dc.publisher | Emerald Group Publishing | |
dc.title | Health-related content in Australian television advertising | |
dc.type | Journal Article | |
dcterms.source.volume | 41 | |
dcterms.source.number | 1 | |
dcterms.source.startPage | 54 | |
dcterms.source.endPage | 62 | |
dcterms.source.issn | 0034-6659 | |
dcterms.source.title | Nutrition & Food Science | |
curtin.accessStatus | Fulltext not available |