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dc.contributor.authorSharma, Piyush
dc.date.accessioned2018-12-13T09:13:22Z
dc.date.available2018-12-13T09:13:22Z
dc.date.created2018-12-12T02:46:23Z
dc.date.issued2018
dc.identifier.citationSharma, P. 2018. Intercultural service encounters: Cross-cultural interactions and service quality.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/72443
dc.identifier.doi10.1007/978-3-319-91941-6
dc.description.abstract

© The Editor(s) (if applicable) and The Author(s) 2019. All Rights Reserved. This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

dc.titleIntercultural service encounters: Cross-cultural interactions and service quality
dc.typeBook
dcterms.source.isbn9783319919416
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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