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Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities

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Authors
Ferguson, Graham
Megehee, C.
Woodside, A.
Date
2018
Type
Journal Article

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Ferguson, G. and Megehee, C. and Woodside, A. 2018. Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities. Australasian Marketing Journal. 26 (4): pp. 369-381.
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Australasian Marketing Journal
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School of Marketing
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