Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands

    Access Status
    Fulltext not available
    Authors
    Cheah, Isaac
    Liang, J.
    Phau, Ian
    Date
    2018
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Cheah, I. and Liang, J. and Phau, I. 2018. Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands. Psychology and Marketing. 36 (2): pp. 120-137.
    Source Title
    Psychology and Marketing
    DOI
    10.1002/mar.21163
    ISSN
    0742-6046
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/73300
    Collection
    • Curtin Research Publications
    Abstract

    This study examines the influence of idol attachment and consumer fanaticism on consumers’ attitude toward celebrity product placement of luxury fashion brands in Korean television dramas. A 2 × 2 research design was used to examine two different product categories (fashion apparel vs. fashion accessories) and two celebrities (Kim Soo Hyun vs. Jun Ji-Hyun). Respondents were screened and limited to those who were aware of the Korean television drama My Love from the Star. The findings show that the gender of celebrity and the category of product placement have differential impacts on viewers or fans’ attitudes and intention toward the product placement.

    Related items

    Showing items related by title, author, creator and subject.

    • Characterisation of aquatic natural organic matter by micro-scale sealed vessel pyrolysis
      Berwick, Lyndon (2009)
      The analytical capacity of MSSV pyrolysis has been used to extend the structural characterisation of aquatic natural organic matter (NOM). NOM can contribute to various potable water issues and is present in high ...
    • Formation and characteristics of glucose oligomers during the hydrolysis of cellulose in hot-compressed water
      Yu, Yun (2009)
      Energy production from fossil fuels results in significant carbon dioxide emission, which is a key contributor to global warming and the problems related to climate change. Biomass is recognized as an important part of ...
    • Energy balance of biodiesel production from rapeseed in Western Australia
      Rustandi, Ferry (2009)
      Increasing energy consumption in Australian transport sector, rapidly depleting amount of Australian oil reserves, and the environmental concerns that arise from the associated greenhouse gas emissions produced by the ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.