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dc.contributor.authorMa, E.
dc.contributor.authorCheng, Mingming
dc.contributor.authorHsiao, A.
dc.identifier.citationMa, E. and Cheng, M. and Hsiao, A. 2018. Sentiment analysis – a review and agenda for future research in hospitality contexts. International Journal of Contemporary Hospitality Management. 30 (11): pp. 3287-3308.

Purpose: The study aims to provide a critical review of the origin, development and process of sentiment analysis (SA) and a demonstration for hospitality researchers and students on how to perform SA using a sample study. Design/methodology/approach: A critical review and sample case demonstration approach was applied. The sample study used Leximancer to perform SA using TripAdvisor review data. Findings: A critical evaluation of the most popular SA tools was provided, highlighting their advantages and disadvantages. A step-by-step demonstration with data provided makes it possible for readers to learn this technique at own pace. Originality/value: By providing a critical review of SA supported with a demonstration case study, this study makes a timely contribution for broader awareness and understanding, as well as the application of SA in hospitality.

dc.publisherEmerald Group Publishing Limited
dc.titleSentiment analysis – a review and agenda for future research in hospitality contexts
dc.typeJournal Article
dcterms.source.titleInternational Journal of Contemporary Hospitality Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available

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