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    Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange

    Access Status
    Fulltext not available
    Authors
    Edwards, D.
    Cheng, Mingming
    Wong, I.
    Zhang, J.
    Wu, Q.
    Date
    2017
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Edwards, D. and Cheng, M. and Wong, I. and Zhang, J. and Wu, Q. 2017. Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange. International Journal of Contemporary Hospitality Management. 29 (2): pp. 690-708.
    Source Title
    International Journal of Contemporary Hospitality Management
    DOI
    10.1108/IJCHM-10-2015-0607
    ISSN
    0959-6119
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/74059
    Collection
    • Curtin Research Publications
    Abstract

    Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis. Findings: Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas. Practical implications: The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage. Originality/value: This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users.

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