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    Research note: Legal implications of soundalike hotels in China: Haiyatt and Marvelot

    Access Status
    Fulltext not available
    Authors
    Karen Edwards, J.
    Rosenbaum, M.
    Cheng, Mingming
    Date
    2018
    Type
    Journal Article
    
    Metadata
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    Citation
    Karen Edwards, J. and Rosenbaum, M. and Cheng, M. 2018. Research note: Legal implications of soundalike hotels in China: Haiyatt and Marvelot. Tourism Management. 68: pp. 162-167.
    Source Title
    Tourism Management
    DOI
    10.1016/j.tourman.2018.03.010
    ISSN
    0261-5177
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/74442
    Collection
    • Curtin Research Publications
    Abstract

    This article introduces the concept of the soundalike hotel to the hospitality and tourism disciplines. More specifically, this article explores the legal implications surrounding the Haiyatt and Marvelot hotel brands in China, which sound like the Hyatt and Marriott brands, respectively. Soundalike hotels would be perceived by courts around the world as trademark infringement. However, China's legal system accepts the existence of soundalike hotels and overlooks the illegality of their existence. This article clarifies, from a legal perspective, why soundalike hotels are accepted in China and offers insights into how hotel organizations may lessen their chances of experiencing trademark infringement in China. The article uses TripAdvisor data to show that most Haiyatt and Marvelot guests do not realize that these hotels are engaging in deceptive practices by using soundalike brands. Thus, neither Hyatt nor Marriott have legal precedence to show that guests are confused by the existence of soundalike hotels.

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