Show simple item record

dc.contributor.authorWang, C.
dc.contributor.authorWood, Lincoln
dc.contributor.authorLiang, H.
dc.identifier.citationWang, C. and Wood, L. and Liang, H. 2018. Housing preference for modern urban designers using fuzzy-AHP. Open House International. 43 (3): pp. 33-42.

Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.

dc.titleHousing preference for modern urban designers using fuzzy-AHP
dc.typeJournal Article
dcterms.source.titleOpen House International
curtin.departmentSchool of Management
curtin.accessStatusFulltext not available

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record