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dc.contributor.authorRamaseshan, Balasubramani
dc.contributor.authorJohnston, Megan
dc.contributor.editorMaree Thyne, Kenneth Deans and Juergen Gnoth
dc.date.accessioned2017-01-30T11:00:05Z
dc.date.available2017-01-30T11:00:05Z
dc.date.created2014-10-28T02:23:11Z
dc.date.issued2007
dc.identifier.citationRamaseshan, B. and Johnston, M. 2007. Effects of relationship investment and value perception on customer loyalty, in Thyne, M. and Deans, K. and Gnoth, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2007, pp. 1943-1948. Dunedin: University of Otago.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/7471
dc.description.abstract

This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value perception of a loyalty program and customer loyalty. Perceived relationship investment did not have significant effect on customer loyalty. The study also found that program loyalty mediates the relationship between value perception and customer loyalty suggesting that implementing loyalty programs is useful for encouraging customer loyalty.

dc.publisherUniversity of Otago
dc.relation.urihttp://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf
dc.titleEffects of relationship investment and value perception on customer loyalty
dc.typeConference Paper
dcterms.source.startPage1943
dcterms.source.endPage1948
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.isbn1877156280
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2007
dcterms.source.conferencelocationDunedin
dcterms.source.placeNew Zealand
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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