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    Characteristics affecting charitbale donations: an investigaion in Brunei

    131220_131220.pdf (67.19Kb)
    Access Status
    Open access
    Authors
    Lwin, Michael
    Date
    2009
    Type
    Working Paper
    
    Metadata
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    Citation
    Lwin, Michael. 2009. Characteristics affecting charitbale donations: an investigaion in Brunei, Marketing Insights; School of Marketing. Working Papers Series: no. 2009008, Curtin University of Technology, School of Marketing.
    ISSN
    14489716
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/7481
    Collection
    • Curtin Research Publications
    Abstract

    This study replicates and extends Schlegelmilch, Love and Diamantopoluos?s (1997) study by comparing the demographic, psychographic and sociographic factors of donors and non donors in Brunei. The study found that Brunei?s charitable donation is distinct to other nations due to its unique culture and welfare. The findings indicate non donors? lack of charitable donation experience is a major issue in Brunei. Further, the difference between donors and non donors? perception of charitable efficiency is shown to be significant. In addition, new directions radiating from the limitations of the study are proposed.

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