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dc.contributor.authorRosenbaum, M.
dc.contributor.authorCheng, Mingming
dc.contributor.authorWong, I.
dc.date.accessioned2019-02-19T04:18:24Z
dc.date.available2019-02-19T04:18:24Z
dc.date.created2019-02-19T03:58:07Z
dc.date.issued2016
dc.identifier.citationRosenbaum, M. and Cheng, M. and Wong, I. 2016. Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers. Journal of Business Research. 69 (7): pp. 2448-2455.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/74905
dc.identifier.doi10.1016/j.jbusres.2016.01.015
dc.description.abstract

© 2016 Elsevier Inc. This study extends the counterfeit product paradigm by examining an unexplored area in services - namely, the existence of inauthentic retail establishments, or so-called retail knockoffs. These fake establishments mimic the service and product offerings of genuine establishments, such as Starbucks, McDonald's, 7-Eleven, Apple, and others, prevailing across Southeast Asia, primarily in China, Vietnam, and Cambodia. By employing grounded theory methodology, this study offers an original framework that illustrates why consumers accept and patronize both authentic and inauthentic retail establishments. The model shows that many consumers are satisfied with counterfeit servicescapes and that some fake retail and service establishments are ironically building a loyal customer following. Thus, service organizations should respond to these inauthentic companies by viewing them as potential partners for innovation and expansion, rather than as future adversaries for costly litigation.

dc.publisherElsevier
dc.titleRetail knockoffs: Consumer acceptance and rejection of inauthentic retailers
dc.typeJournal Article
dcterms.source.volume69
dcterms.source.number7
dcterms.source.startPage2448
dcterms.source.endPage2455
dcterms.source.issn0148-2963
dcterms.source.titleJournal of Business Research
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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