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Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice

Access Status
Open access
Authors
Sharma, Piyush
Leo, C.
Nagpal, A.
Jiang, Y.
Date
2018
Type
Conference Paper

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Citation
Sharma, P. and Leo, C. and Nagpal, A. and Jiang, Y. 2018. Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice. In Academy of Marketing Science (AMS) Annual Conference, 23-25 May 2018, New Orleans, USA.
Source Conference
Academy of Marketing Science (AMS) Annual Conference
Faculty
Faculty of Business and Law
School
School of Marketing
URI
Collection