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Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets

Access Status
Open access
Authors
Sharma, Piyush
Sardana, D.
Gupta, N.
Arli, D.
Date
2018
Type
Conference Paper

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Citation
Sharma, P. and Sardana, D. and Gupta, N. and Arli, D. (2018). Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets, in Proceedings of the JAMS Thought Leaders’ Conference on Managing Business and Innovation in Emerging Markets, Apr 26-28 2018, Session 3C. Hyderabad, India: Journal of the Academy of Marketing Science JAMS.
Source Conference
JAMS Thought Leaders’ Conference on Managing Business and Innovation in Emerging Markets
Faculty
Faculty of Business and Law
School
School of Marketing
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Collection