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The Role of Information Exchange on Strategic Alliance Performance in an Uncertain Environment: A Study of Business-to-Business Relationships in China

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Authors
Kwok, F.
Sharma, Piyush
Chan, R.
Wu, Z.
Date
2017
Type
Conference Paper

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Citation
Kwok, F. and Sharma, P. and Chan, R. and Wu, Z. 2017. The Role of Information Exchange on Strategic Alliance Performance in an Uncertain Environment: A Study of Business-to-Business Relationships in China. In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact, 4-6 Dec 2017, Melbourne, Australia.
Source Conference
Australian and New Zealand Marketing Academy Conference (ANZMAC) 2017: Marketing for Impact
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Faculty
Faculty of Business and Law
School
School of Marketing
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