Impact of Personal Cultural Orientations on Intercultural Service Encounters
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Sharma, P. and Wu, Z. and Su, Y. 2015. Impact of Personal Cultural Orientations on Intercultural Service Encounters, in AMA Summer Educators' Conference 2015: Improving Business Practice Through Marketing Insight, Aug 14-16 2015. Chicago, Illinois, USA: AMA.
Improving Business Practice Through Marketing Insight
American Marketing Association (AMA) Summer Educators' Conference
Faculty of Business and Law
School of Marketing