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Impact of Personal Cultural Orientations on Intercultural Service Encounters

Access Status
Open access
Authors
Sharma, Piyush
Wu, Z.
Su, Y.
Date
2015
Type
Conference Paper

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Citation
Sharma, P. and Wu, Z. and Su, Y. 2015. Impact of Personal Cultural Orientations on Intercultural Service Encounters, in AMA Summer Educators' Conference 2015: Improving Business Practice Through Marketing Insight, Aug 14-16 2015. Chicago, Illinois, USA: AMA.
Source Title
Improving Business Practice Through Marketing Insight
Source Conference
American Marketing Association (AMA) Summer Educators' Conference
Faculty
Faculty of Business and Law
School
School of Marketing
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