Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
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Sharma, P. and Zhan, W. 2014.Consumer Ethnocentrism versus Intercultural Competence as Moderators in Intercultural Service Encounters, in Hamilton, R. and Sa Vinhas, A. (eds), Proceedings of the AMA Summer Educators’ Conference, Aug 1-3 2014, Vol 25, pp. 320-321. San Francisco, California: Curran.
Leveraging New Technologies to Create Value
AMA Summer Educators' Conference
Faculty of Business and Law
School of Marketing