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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

Access Status
Open access
Authors
Sharma, Piyush
Wu, Z.
Date
2015
Type
Conference Paper

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Citation
Sharma, P. and Zhan, W. 2014.Consumer Ethnocentrism versus Intercultural Competence as Moderators in Intercultural Service Encounters, in Hamilton, R. and Sa Vinhas, A. (eds), Proceedings of the AMA Summer Educators’ Conference, Aug 1-3 2014, Vol 25, pp. 320-321. San Francisco, California: Curran.
Source Title
Leveraging New Technologies to Create Value
Source Conference
AMA Summer Educators' Conference
ISSN
Faculty
Faculty of Business and Law
School
School of Marketing
URI
Collection