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Exploring Customers’ Zone of Tolerance for Professional Services Firms

Access Status
Open access
Authors
Sharma, Piyush
Ho, A.
Date
2014
Type
Conference Paper

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Citation
Sharma, P. and Ho, A. 2014. Exploring Customers’ Zone of Tolerance for Professional Services Firms, in Proceedings of the 8th International Service Research Conference, Jun 13-15 2014. Thessaloniki, Greece: American Marketing Association.
Source Title
Services Marketing in the New Economic and Social Landscape”
Source Conference
8th International Service Research Conference
Faculty
Faculty of Business and Law
School
School of Marketing
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