Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework
Citation
Sharma, P. and Chan, R. 2010. Counterfeit Purchase Behavior: Towards a Comprehensive Conceptual Framework, in Proceedings of the 4th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference, Dec 23-24 2010. Chennai, India: Institute of Management.
Source Conference
4th Great Lakes NASMEI Marketing Conference
Faculty
Faculty of Business and Law
School
School of Marketing