Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
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Date
2010Type
Conference Paper
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Sharma, P. and Sivakumaran, B. and Marshall, R. 2010. Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness. In AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing, 13-16 Aug 2010, Boston, Massachusetts.
Source Conference
AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing
Faculty
Faculty of Business and Law
School
School of Marketing