Role of store image in consumer impulse buying behavior
Citation
Geetha, M. and Sivakumaran, B. and Sharma, P. 2009. Role of store image in consumer impulse buying behaviour. In Association for Consumer Research Asia-Pacific Conference 2009, 2-4 Jan 2009, Hyderabad, India.
Source Conference
Association for Consumer Research (ACR) Asia-Pacific Conference 2009
Faculty
Faculty of Business and Law
School
School of Marketing