Exploring impulse buying in services vs products: Towards a common conceptual framework
Citation
Sharma, P. and Sivakumaran, B. and Marshall, R. 2009. Exploring impulse buying in services vs products: Towards a common conceptual framework. In Association for Consumer Research (ACR) Asia-Pacific Conference 2009, 2-4 Jan 2009, Hyderabad, India.
Source Conference
Association for Consumer Research (ACR) Asia-Pacific Conference 2009
Faculty
Faculty of Business and Law
School
School of Marketing