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Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage

Access Status
Open access
Authors
Sharma, Piyush
Chung, CMY
Erramilli, M.
Sivakumaran, B.
Date
2008
Type
Conference Paper

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Citation
Sharma, P. and Chung, CMY and Erramilli, M. and Sivakumaran, B. 2008. Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage. In Association for Consumer Research Annual North American Conference 2008: Port of Call, 23-28 Oct 2008, San Francisco, California.
Source Conference
Association for Consumer Research Annual North American Conference 2008: Port of Call
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Faculty
Faculty of Business and Law
School
School of Marketing
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