Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage
Citation
Sharma, P. and Chung, CMY and Erramilli, M. and Sivakumaran, B. 2008. Black and white, or only shades of gray? Exploring the influence of consumer ambivalence on female contraceptive choice and usage. In Association for Consumer Research Annual North American Conference 2008: Port of Call, 23-28 Oct 2008, San Francisco, California.
Source Conference
Association for Consumer Research Annual North American Conference 2008: Port of Call
Faculty
Faculty of Business and Law
School
School of Marketing