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"Authentic engagement can’t be measured”: An exploratory study of attitudes to digital communication with PR consultancies

Access Status
Open access
Authors
Wolf, Katharina
Archer, C.
Date
2018
Type
Conference Paper

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Citation
Wolf, K. and Archer, C. 2018. "Authentic engagement can’t be measured”: An exploratory study of attitudes to digital communication with PR consultancies. In Public Relations Institute of Australia Research Symposium, Sydney, 31 Oct 2018. PRIA.
Source Conference
Public Relations Institute of Australia Research Symposium
Faculty
Faculty of Business and Law
School
School of Marketing
URI
Collection