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Friends, Likes, Fake Followers and Cash: The Impact of Social Media Influencers on the Ethical Practice of Public Relations

Access Status
Open access
Authors
Wolf, Katharina
Archer, C.
Xu, E.
Date
2018
Type
Conference Paper

Metadata
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Citation
Wolf, K. and Archer, C. 2018. Friends, Likes, Fake Followers and Cash: The Impact of Social Media Influencers on the Ethical Practice of Public Relations. In Asia-Pacific Public Relations Research and Education Network (APPRREN): 2nd International Research Roundtable, Jakarta, Indonesia, 8-9 Mar 2018.
Source Conference
Asia-Pacific Public Relations Research and Education Network (APPRREN): 2nd International Research Roundtable
Faculty
Faculty of Business and Law
School
School of Marketing
URI
Collection