View Item 

Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers

Access Status
Open access
Authors
Wolf, Katharina
Nalloor, J.
Archer, C.
Date
2019
Type
Conference Paper

Metadata
Show full item record
Citation
Wolf, K. and Nalloor, J. and Archer, C. 2019. Influencers and brands behaving badly: How governments and organisations are reacting to and regulating for the cross-cultural challenges of working with social media influencers. In International Cross-Cultural Communication Conference, Abu Dhabi, UAE, 23-24 Jan 2019.
Source Conference
International Cross-Cultural Communication Conference
Faculty
Faculty of Business and Law
School
School of Marketing
URI
Collection