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dc.contributor.authorMoraes, Marcela
dc.contributor.authorGountas, John
dc.contributor.authorGountas, Sandra
dc.contributor.authorSharma, Piyush
dc.date.accessioned2019-05-07T05:01:58Z
dc.date.available2019-05-07T05:01:58Z
dc.date.issued2019
dc.identifier.citationMoraes, M. and Gountas, J. and Gountas, S. and Sharma, P. 2019. Celebrity Influences on Consumer Decision Making: New Insights and Research Directions. Journal of Marketing Management. 35 (13-14): pp. 1159-1192.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/75465
dc.identifier.doi10.1080/0267257X.2019.1632373
dc.description.abstract

Throughout human history, people expressed admiration for heroes who possessed extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities fulfil this role and are prominent in various marketing communications activities. This paper addresses the literature review gaps and provides an in-depth review of the psychological and social psychological perspectives which are relevant to the celebrity endorsement literature. The contributions of this paper consist of a detailed analysis of most important consumer-celebrity relationships, key emotional drivers (e.g., envy and admiration) of celebrity influence and the development of an original conceptual model. The conceptual model pulls together the past research and identifies new research gaps, which synthesises different research perspectives and provides a sound theoretical basis guiding future researchers and marketing managers.

dc.publisherTaylor & Francis
dc.titleCelebrity Influences on Consumer Decision Making: New Insights and Research Directions
dc.typeJournal Article
dcterms.source.volume35
dcterms.source.startPage
dcterms.source.endPage
dcterms.source.issn0267-257X
dcterms.source.titleJournal of Marketing Management
dc.date.updated2019-05-07T05:01:58Z
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]


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