Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign
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Authors
Donovan, Robert
Jalleh, Geoffrey
Fielder, Lynda
Ouschan, Robyn
Date
2009Type
Journal Article
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Donovan, R. and Jalleh, G. and Fielder, L. and Ouschan, R. 2009. Ethical issues in pro-social advertising: the Australian 2006 White Ribbon Day campaign. Journal of Public Affairs. 9 (1): pp. 5-19.
Source Title
Journal of Public Affairs
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School
School of Marketing