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    Social Sustainability of the Pharmaceutical Industry of Bangladesh: An Empirical Assessment

    Biswas N 2019.pdf (4.164Mb)
    Access Status
    Open access
    Authors
    Biswas, Nasrin Ruby
    Date
    2018
    Supervisor
    Mohammed Quaddus
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    Marketing
    URI
    http://hdl.handle.net/20.500.11937/75689
    Collection
    • Curtin Theses
    Abstract

    Although social sustainability is one of the main ‘pillars’ of sustainable development, approaches and studies that identify its inadequacies and ways in which they can be mitigated to meet ISO 26000 are scarce. Employing AHP integrated QFD modelling, the study determines optimised strategies to efficiently mitigate the social value requirements for social sustainability. The research findings suggest that implementation of the optimal strategies would have a significant impact on sustainability outcomes and on business performances.

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