Exploring the moderating role of construal levels on the impact of process versus outcome attributes on service evaluations
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Authors
Tatavarthy, Aruna Divya
Chatterjee, Swagato
Sharma, Piyush
Date
2019Type
Journal Article
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Tatavarthy, A.D. and Chatterjee, S. and Sharma, P. 2019. Exploring the moderating role of construal levels on the impact of process versus outcome attributes on service evaluations. Journal of Service Theory and Practice. 30: pp. 1-40.
Source Title
Journal of Service Theory and Practice
ISSN
Faculty
Faculty of Business and Law
School
School of Marketing