To do or not to do? Exploring the focal role of affective well‐being in customer participation
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Date
2019Type
Conference Paper
Metadata
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Asokan, A. and Sharma, P. and Kingshott, R. and Maurya, U.K. and Kaur, A. 2019. To do or not to do? Exploring the focal role of affective well‐being in customer participation, in Proceedings of the American Marketing Association Summer Academic Conference, Aug 9-11 2019. Chicago: AMA.
Source Conference
American Marketing Association Summer Conference
Faculty
Faculty of Business and Law
School
School of Marketing