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    An introduction to the special issue on the past, present and future research on deliberate lookalikes

    76323.pdf (184.7Kb)
    Access Status
    Open access
    Authors
    Davcik, N.
    Sharma, Piyush
    Chan, R.
    Roy, R.
    Date
    2019
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Davcik, N. and Sharma, P. and Chan, R.Y.K. and Roy, R. 2019. An introduction to the special issue on the past, present and future research on deliberate lookalikes. Journal of Product and Brand Management. 28 (6): pp. 701-706.
    Source Title
    Journal of Product and Brand Management
    DOI
    10.1108/JPBM-07-2019-2464
    ISSN
    1061-0421
    Faculty
    Faculty of Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/76062
    Collection
    • Curtin Research Publications
    Abstract

    Purpose – The purpose of this editorial is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats, and no-name imitations) and markets (deceptive and non-deceptive). Methodology – This editorial contains a review of current and past literature on deliberate lookalikes along with summaries of all the articles accepted for publication in the special issue on deliberate lookalikes. The guest editors used academic databases such as Web of Science to find the most representative scholarly work on deliberate lookalikes literature. Findings – This editorial identifies pertinent research gaps in the literature on deliberate lookalikes. The five selected articles address some of these research gaps and provide useful insights on the purchase and usage of deliberate lookalikes along with directions for future research and ways to apply different research methods that could have important implications for scholars and managers. Originality – The editorial and special issue extend our knowledge about the deliberate lookalikes and their effects on firms, brands, and consumers. This work opens new avenues for the research about different forms and markets in the context of lookalikes.

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