Art for Marketing, Marketing for the Arts: A 30‐Year‐Long Relationship via the Art‐based management perspective
MetadataShow full item record
Recent research highlights the increasing importance of the arts as a management resource. Since the last two decades of the last century decreasing public investments in art and culture has made the art sector more open to private funds. At the same time – and increasingly in recent years - investing in art has been a viable strategy to build cultural infrastructure favorable to strong brand image. As a burgeoning area of research, art-based management still lacks clearly defined boundaries. A systematic literature review is used here to perform as wide and comprehensive an analysis as possible of the last 30-years relationship between Art & Business to highlight all the possible ways the visual arts can sustain the implementation of successful marketing strategies. This retrospective gives a solid ground both for managers from different industries who contemplate marketing strategies referable to the art-based management framework and for art managers who consider their roles as active referents for private donations.
Showing items related by title, author, creator and subject.
Saili, Abdul Rahman (2011)Farmers‟ markets are an exciting and important form of free enterprise. They have a strong potential to support sustainable development due to the myriad of economic and social benefits they could bring to a society. ...
An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets.Mazzarol, Timothy W. (1997)The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International ...
Pojanavatee, Sasipa (2013)Mutual funds are emerging as an opportunity for investors to automatically diversify their investments in such a way that all their money is pooled and the investment decisions are left to a professional manager. There ...