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Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges and Pears or Peas in the same pod?

Access Status
Open access
Authors
Sharma, Piyush
Date
2019
Type
Conference Paper

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Citation
Sharma, P. 2019. Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges and Pears or Peas in the same pod? In Bridging Research Perspectives: Advances in Customer Relationship Management. 7th AIM‐AMA Sheth Foundation Doctoral Consortium, 4-6 Jan 2019, MICA, Ahmedabad, India.
Source Conference
7th AIM‐AMA Sheth Foundation Doctoral Consortium
Faculty
Faculty of Business and Law
School
School of Marketing
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