Customer Relationship Management
Citation
Sharma, P. 2018. Customer Relationship
Management. In Bridging Research Perspectives ‐ Advances in Customer Relationship Management. 6th AIM-AMA Sheth Foundation Doctoral Consortium, 5-7 Jan 2018, Bangalore, India.
Source Conference
6th AIM-AMA Sheth Foundation Doctoral Consortium
Faculty
Faculty of Business and Law
School
School of Marketing