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Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions

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Authors
Sharma, Piyush
Date
2017
Type
Conference Paper

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Citation
Sharma, P. 2017. Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions. In: 5th AIM‐AMA Sheth Foundation Doctoral Consortium, 6-8 Jan 2017, Mumbai, India.
Source Conference
5th AIM‐AMA Sheth Foundation Doctoral Consortium
Faculty
Faculty of Business and Law
School
School of Marketing
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