How activists respond to social structure in offline and online contexts.
MetadataShow full item record
© 2016 The Society for the Psychological Study of Social Issues. The social identity model of collective action (SIMCA) proposes that collective action flows from identity, perceived injustice, and efficacy beliefs but do these drivers apply for activists in all situations? Intuitively, the social structure that confronts activists should influence when and how they act. In two studies, we consider how activists incorporate the opinions of other people, groups, and institutions as part of their own reality or social structure. In Study 1, quantitative data from 248 activists campaigning for reconciliation between Indigenous and other Australians showed less support for SIMCA when activists faced a divided social movement. In Study 2, qualitative data from 40 online activists suggested that interactions involved identity presentation, used to sharpen and present views of the world and an idealized social structure. Together, findings highlight the practical importance for activists to have a consensual position about social structure, and of activists' efforts to reach that consensus.
Showing items related by title, author, creator and subject.
Wolf, Katharina (2011)Critical scholars have questioned the widespread assumption that public relations’ focus is solely on achieving corporate goals, arguing that this perspective does not only undermine the standing of public relations as a ...
Wolf, Katharina (2011)Critical scholars have questioned the widespread assumption that public relations’ focus is solely on achieving corporate goals, arguing that this perspective does not only undermine the standing of public relations as ...
Croeser, Sky; Highfield, T. (2015)The integration of social media and other online and mobile platforms and technologies into social movements around the globe has received significant academic attention around questions such as 'did social media cause a ...